Privacy Policy

Amplyne Ltd (“Amplyne”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant laws.

1. Who We Are

We are the data controller responsible for your personal data.

Amplyne Ltd
Company registration number: 16403411
Registered in England & Wales
Registered office: Rutherford House, Warrington Road, WA3 6ZH
Email: info@weareamplyne.com
‍Phone: +44 1925 500 158

2. What Data We Collect

We may collect and process the following types of personal data: We do not intentionally collect sensitive personal data (e.g. health, race, political opinions).

Identity Data: name, company, job title.
Contact Data: email address, phone number.
Business Data: information you provide in a diagnostic booking or enquiry form.
Usage Data: how you use our website (via analytics tools).
Technical Data: IP address, browser type, cookies (see our Cookie Policy).

We do not intentionally collect sensitive personal data (e.g. health, race, political opinions).

3. How We Collect Data

Direct interactions: when you book a brand diagnostic, contact us, or subscribe to updates.
Automated technologies: cookies, analytics (e.g. Google Analytics).
Third parties: referrals or partners, where lawful and with your consent.

4. How We Use Your Data

We use your personal data only where we have a lawful basis. Typical uses include:

To respond to your enquiries and provide our services.
To book and manage diagnostic sessions.
To improve our website and services.
To comply with legal obligations.

Our lawful bases include:

Consent (when you opt in).
Contract (when you engage us to provide service).
Legitimate Interest (to grow our business and improve our services).
Legal Obligation (record keeping, regulatory compliance).

5. How We Share Your Data

We do not sell your data.

We may share data with:

Service providers (e.g. website hosting, analytics, CRM, payment processors).
Professional advisers (legal, financial, compliance).
Regulators or authorities (if required by law).

6. International Transfers

Some service providers may be based outside the UK. Where data is transferred internationally, we ensure appropriate safeguards (e.g. Standard Contractual Clauses or UK adequacy decisions).

7. Data Retention

We only keep personal data as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

8. Your Rights

Under UK GDPR, you have the right to:

Access your personal data.
Request correction of inaccurate data.
Request deletion of your data.
Object to processing based on legitimate interests.
Request restriction of processing.
Request data portability.
Withdraw consent at any time (where processing is based on consent).

To exercise your rights, contact us at info@weareamplyne.com.

You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk.

9. Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, disclosure, or alteration.

10. Cookies

We use cookies and similar technologies to improve site performance, analyse traffic, and remember preferences. See our separate Cookie Policy for details.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.