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We reconnect what growth pulled apart.

Why Amplyne Exists

Most brands don’t fail. They fragment.

When growth accelerates, structure often lags. Brand, operations, and leadership drift apart until momentum stalls. Teams work harder, but the signal gets weaker and results scatter. The cost is clarity. Amplyne exists to close that gap. We reconnect what growth pulls apart and give founders a system that holds as scale increases. With clarity, alignment, and grounded direction, momentum doesn’t just return, it compounds.

What we stand on.

These aren’t slogans. They’re working principles. The things that guide how we show up, make decisions, and build systems that last.

Clarity

We cut through noise and surface what matters. Clarity gives leaders the focus to act with confidence and direction.

Systems

A brand is only as strong as the structure behind it. We build systems designed to scale and last, not slides that fade.

Proof

Proof speaks louder than performance. We measure by outcomes that compound over time, not temporary wins.

Candor

Candor drives trust. We speak directly, with care and respect, so leaders get the sharp truths they need to grow.

Momentum

Momentum is how growth holds. We design for flow, remove friction, and keep teams aligned as they scale.

Resilience

Resilience is built into every decision. Brands should flex under pressure, not fracture when growth accelerates.

Hi, I’m Omi.

I’m the founder of Amplyne. Palestinian-Hungarian, living in the UK, and shaped by years of designing brands for teams chasing growth. Again and again, I saw the same problem: strategy looked good on paper, but it never made it into the day-to-day. Leaders were patching symptoms instead of fixing the root. Amplyne is my answer to that. I built it to reconnect brand, operations, and leadership into one clear system you can actually use. This isn’t theory or fluff. It’s the work I wish I had in my own corner: practical, honest, and designed to keep momentum moving.
— Omi
Picture of Omeir Saleh the founder of Amplyne.

Our Team

Meet our talented team of creative minds driving innovation.

Jacob Jones

CEO

Kristin Watson

CEO

Cameron Williamson

CEO

Guy Hawkins

CEO

Assess. Align. Amplify. Start here.

The Brand Diagnostic shows where brand and business fall out of sync. In 2–3 weeks, you’ll see the breaks, the cost of leaving them, and the plan to fix them.
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